When anyone picks up a product in its packaging they interact with it. The packaging stimulates their senses – sight, touch and even sound. They respond to the colors, feel the textures or the weight and instinctively make associations in their mind. The job of the converter, packing designer and brand owner is to ensure those associations are all positive.
Sensory stimulation is crucial for any product in any market sector. The right sensory responses create the personality you want your product to have.
Here are some examples...
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