Skins® Rubbert gives a whole new twist to print or packaging and he reckons he helps products fly off the shelves. His rubbery surface isn’t just nice to touch but helps with grip and enhances the ergonomics of designs.
Transforming packaging with such a soft touch rubber coating isn’t difficult. You can simply replace your current overprint varnish with Skins® Rubbert industrial non-slip coating and use it on whatever flexo, gravure or flexo printing press you’re used to.
The transparency and matte appearance of Rubbert also makes text and graphics more visible on the shelf. Used on dark colors like black, it gives an amazingly luxurious and masculine effect – which is attractive to both sexes.
By applying a rubber overprint varnish like this to packaging designs, you give users additional grip and great aesthetics. It’s a great way to help them interact with products by handing them an ergonomic and therefore more comfortable experience. Designing packaging to work harmoniously with human anatomy in this way is becoming increasingly popular.
Available in which material / package / print types
|Packaging Laminating (non food)|
|Wine and spirits|
|Ambient temperature foods|
Available in which application/handling process
Available in which after effects
|Glossy accents on matt backgrounds|
|2.5 - 3 µm dry|
"These days electronics can be a bit "me-too". But with my help, designers can make their products really stand out with a cool touch of rubber here and there. Best of all, It's not even difficult to apply!"